# How to sell keratin service in salon

**By BR Keratin** · 2017-11-21

Offer your clientele to improve your hair with professional treatment and increase salon discounts upon the use of these easy upselling techniques.

-   Educate yourself

You should read a lot of information and look video about keratin treatment class online because every stylist is confident and professional when he offers a keratin smoothing service.

-   Communicate with your clientele

Practice communication dialogues in your salon. It will make possible for the stylists to talk about the amazing results, which professional treatment can provide.

-   Set Goals

You have to motivate the stylists by setting realistic goals for selling of treatment services, and offer your employees some monthly rewards if they reach these goals.

-   Focus the attention of your visitors

Apply in-salon signage, menus and some other means to focus the attention on keratin professional treatment service.

-   Offer consultations

Offer your guests some consultations regarding their hair concerns and give them some pieces of advice on how a professional keratin smoothing treatment can help them to prevent their problems.

-   Create some service packs

Put on your clientele to look through your service packs to become a discount. For example, you’re your client books a hair color service, offer keratin service at the reduced price.

-   Earn trust

Make an offer of an invitational professional treatment to reward the loyalty of a client, for instance after six color services or after purchase Home Care service. It's really a great way to show your respect to your guests, and it allows the client to experience the treatment’s benefits firsthand.

-   Recommend your visitors Home Care service after [Keratin Treatment](https://www.brkeratin.biz/collections?ls=en)

Help your guests to save their investments in hair treatment with the line of Take Home℠ products. Your clients are looking to get a professional expertise from you. Offer them the products to maintain their salon look at home.

-   Create a portfolio

Ask your clientele to take a pic before and after the keratin treatment to post the work results on your salon’s social groups. Pics are a great way to promote your services and show the amazing results of treatment, your salon can provide.

-   Launch a referral program

Offer guests a discounted treatment under referral program. Word-of-mouth is a huge sales driver, and this program will motivate your clients to help spread the word.

**Tags:** brazilian blowout, hair salon, keratin treatment, smoothing treatment

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> Source: [BR KERATIN](https://www.brkeratin.biz/blogs/news/how-to-sell-keratin-service-in-salon-1)