# How to refine the guest experience in your salon

**By BR Keratin** · 2018-12-27

To make sure your salon meets customers’ expectations, ask yourself the following questions:  
  
1\. What do customers see?  
Imagine you are a customer, enter your [salon](https://www.brkeratin.biz/collections) and pay attention to surroundings. What may your guests notice first? Is it something beautiful or encouraging? Or is it just a manager talking on the phone?  
  
2\. What can they touch?  
Make sure your customers will have a pleasant tactile experience using soap and towels in a bathroom or drinking a cup of coffee waiting for their turn.  
  
3\. What do they hear?  
What kind of sounds may customers hear in your salon? It might be a receptionist talking on the phone, a hair dryer or pleasant music. What would you prefer?  
  
4\. What does the salon make them feel?  
What atmosphere would you like to create in your salon? Should a guest feel like he or she is a part of something new and modern? What if they feel they are a burden because of a rude receptionist?  
  
Thus, try to look at your salon with fresh eyes, it will help you improve your services.

**Tags:** beauty salon, hair salon, salon business, salon owner

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> Source: [BR KERATIN](https://www.brkeratin.biz/blogs/news/how-to-refine-the-guest-experience-in-your-salon)