# How to Expand Your Salon Into Multiple Locations?

**By BR Keratin** · 2021-02-06

Expanding your salon into multiple locations means that your business is successful enough in order for you to start a new place and create a chain of beauty salons! What should you do before expanding? Keep on reading this article and find all the answers!

Before opening a new place, make sure that you have enough resources, funds, and high-quality personnel. Don’t forget that the quality of the services in your first salon shouldn’t become worse!

In salon marketing, there is an 85% rule: open another salon only if you have at least 85% booked in your first salon. There is no point in opening a new place if the previous one doesn’t bear the desired fruit.

Before opening a new salon, ask yourself a question: do you have an opportunity to maintain the salon identity in both your new and old salons? The same atmosphere, spirit, level of services - all these are of vital importance if we’re talking about salon expansion.

Your brand should be cohesive in each of your salons. You don’t have to necessarily provide the same [services](https://www.brkeratin.biz/products/brasil-cacau-brazilian-thermal-reconstruction-1000-mlhttps://www.brkeratin.biz/products/brasil-cacau-brazilian-thermal-reconstruction-1000-ml) in all salons, but people have to recognize your brand and know that it’s not just a brand new salon in the city, but YOUR salon in particular!

**Tags:** beauty salon, hair salon, salon business

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> Source: [BR KERATIN](https://www.brkeratin.biz/blogs/news/how-to-expand-your-salon-into-multiple-locations)