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1. Keep smilingAccording to Co-Founder of The Trusted Beauty Guide, Natasha Gordon meeting a customer with a smile can have an enormous effect. Smiling at a client, especially if they are new to your salon and industry in general, makes them feel relaxed, welcomed and comfortable. If a ‘passing by’ customer is greeted by a long face, he or she is unlikely to stay, and those who have booked for the first time are unlikely to return to you. So if you want to have a lot of satisfied clients, be smiling.2. Talk to your clientsIn beauty salons, specialists are...

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In this article, we are not going to talk about ‘prices’, but rather the price list itself. The price list includes a printed leaflet that you keep in your beauty salon and post on your website and social media. 1. AppearancePay attention to the front cover of your price list. We suggest replacing ordinary ‘Price List’ with something more unusual, for example, ‘Price Guide’ or ‘Salon Menu’. You’re selling a pampering, tempting experience – not widgets. Always keep in your mind that you sell not just products or services, but a luring experience.Besides, such options do not sound so rigid,...

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If your aim is to add $25 to your workers’ profit, explain to your team that the $25 shouldn’t come from one client. This sum can be reached by a few dollars from different recourses. Besides, it can’t be $25 every day. For example, during peaceful days when they have some breaks between clients, it’s much easier to add an extra $50 by selling some additional services than to do this on the wild weekends. But the week average should be the same. Here are some ideas on how to increase your profit: Up-sell a hair treatment during the backwash. Turn...

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Increase the Size of Your Transactions In fact, increasing transaction size means trying to make customers buy more during their visits. For example, when clients want to have their hair cut, you can advise them to buy a certain shampoo. You may also recommend a conditioner and some other products. Try to find interesting and creative ways to sell extra services and goods. If your customers are always discussing that hot pink lipstick you love to rock, think of setting out a mason jar of lipsticks. Don’t forget, the more of these “extras” your guests buy, the more they are...

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