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beauty salon, salon, salon business, salon owner -

1. They Know Their CustomersThe best marketing campaigns are formed by understanding your customers’ needs, desires, and the best way to reach them.2. They Know How to CommunicateSuccessful companies know how to communicate in order to avoid conflicts and form relationships with customers.3. They Respect All CustomersIn order to retain loyal customers and draw new ones, the most successful beauty salons do their best to woo their guests every time they come to them, not only during their first visit.4. They Improve Business Management SoftwareThe appropriate software can bring your business to success. Prosperous companies know how to improve their...

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beauty salon, hair salon, salon business, salon owner -

To make sure your salon meets customers’ expectations, ask yourself the following questions:1. What do customers see? Imagine you are a customer, enter your salon and pay attention to surroundings. What may your guests notice first? Is it something beautiful or encouraging? Or is it just a manager talking on the phone?2. What can they touch?Make sure your customers will have a pleasant tactile experience using soap and towels in a bathroom or drinking a cup of coffee waiting for their turn.3. What do they hear?What kind of sounds may customers hear in your salon? It might be a receptionist...

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beauty salon, hair salon, salon business, salon owner -

1. Provide Exclusive ProductsCheck out beauty salons around your city. Most of them provide their customers with products that can be found in any store at lower prices. If you want to become successful in your sphere, offer your guests the products that are sold only in professional shops, for example, you may consider Simply Organic Beauty with their line of hair treatments. 2. Make Marketing a Central Element of Your PlanTo become successful, you should develop a tour marketing strategy that includes advertising, promotion, and communication. To draw new customers by placing ads in papers or billboards. Promote your...

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beauty salon, salon business, salon owner -

1. Create a solid loyalty program. Make your customers return to you by creating a motivating loyalty program. For example, “have 3 haircuts and get 1 free”, “bring your friend and get 50% discount” etc. You can also arrange a point system that will stimulate people to come back to your salon. 2. Start networking more. Feel free to network. As it really works! Such websites like Meetup possess many networking groups in different areas, and you can join some of them even for free. Introduce your company there and build your book of business.3. Ask for referrals. Don’t be...

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hairstylist, salon, salon business, salon owner -

There are 3 more C’s that may help you deal with an upset customer.Curse: Avoid any curse, even when you are very angry and disagree with the customer. Don’t let negative emotions come over you as this can lead to unfavorable consequences.Correct: Keep in your mind the phrase: “Would you rather be right, or happy?” It can help in you many difficulties that occur in any relationships. For example, if a customer is upset and explains to you the reason, which seems to be inaccurate, try to understand the guest instead of saying that he or she is wrong. It’s...

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