5 ways to Improve Christmas retail revenue within your salon
Of course you know that Christmas time is an extremely busy period and your salon is crowded with clients waiting for the best procedures and products ever! This is the time when you should not just carefully plan your retail strategy but stock up on the most popular gift sets! How can you make more profit with the help of Christmas retail? Check out this article and find it out!
First of all, we recommend you to create a special Christmas retail area apart from your regular area. You don’t want to be way too pushy with too much Christmas stuff as the the most of your clients walk into your salon for the treatments but not for Christmas buys. Be careful because some clients may be really annoyed with all this Christmas fuss.
Next, make sure you are stocked on different products. Gift sets sell out very quickly from suppliers, so stock up in advance in order for your retail area to look its best during Christmas!
Another one useful trick is to show your beautiful gift sets in your window in order to catch the eye of the passers-by. Make your display look attractive and festive, and you’ll be surprised how many people are literally looking for the last minute Christmas gift, thus visiting your salon!
This year was very complicated but if you are still having a Christmas event in your salon, offer your guests some drinks & snacks, and encourage clients to bring along friends too.