1. Create a solid loyalty program.
Make your customers return to you by creating a motivating loyalty program. For example, “have 3 haircuts and get 1 free”, “bring your friend and get 50% discount” etc. You can also arrange a point system that will stimulate people to come back to your salon.
2. Start networking more. Feel free to network. As it really works! Such websites like Meetup possess many networking groups in different areas, and you can join some of them even for free. Introduce your company there and build your book of business.
3. Ask for referrals. Don’t be shy and communicate with your satisfied customers. We are sure they will be happy to share their positive experience with their friends. If you don’t want to do it face to face, then send a short SMS or e-mails to your loyal clients with a request to send referrals. This method can also help you to reconnect with those people who visited your salon before and haven’t appeared for a long time.