What should classic beauty salons do in order to remain popular in 2020? What trends should an owner of a beauty salon follow in 2020?
The demand has increased not just for traditional beauty salons with a wide range of services, as it was before, but for mono-service salons as well. That is, if usually clients did all the procedures in one salon, now they prefer getting their nails done in one salon and their hair styled and dyed in another one and so on.
The beauty industry has formed several new formats of services provision that will be highly popular in 2020. Here are the 4 main ones:
- Express formats. It’s the provision of services without a preliminary appointment. For example, manicure stands in shopping centers, which usually provide services at lower prices than in traditional beauty salons.
- Monostudios specializing in one service. For example, studios where you can only do eyebrow shaping or laser hair removal.
- Beauty salons for a particular category of people. For example, children’s hair salons or barbershops, where services can be provided exclusively for kids or men.
- Beauty salons and studios of the economy and low-cost formats. For example, such salons where there is no administrator or you won’t be offered tea or coffee, however, the prices will be lower than in traditional beauty salons.
There are some particular reasons for the fact that the market of beauty salons is changing. According to the researches, the transformation of the segment is caused by both new trends from beauty pioneers and the acceleration of life in big cities.