How do you keep track of your competitors' movements?
Providing the best hair botox treatment, hair smoothing treatment and Brazilian blowout treatment sometimes isn’t enough in order to stand out from your competitors. Spying on competitors and keeping track of their activities is one of the smartest strategies you can follow given that your competitors already know what you’re just going to discover.
Analysis of competitors' digital activity is an essential part of the company's marketing strategy development. Spying on competitors is especially useful for the market newcomers trying to occupy their niche on a market. Observing the actions of other beauty salons will help you optimize your advertising budget, as well as understand your strengths and weaknesses.
It’s absolutely legal to find out the traffic to the competitors' websites and their sources on the Internet. Use SimilarWeb or Alexa. Despite a little error rate, these services provide information on the number of unique visitors, traffic proportions, and customer acquisition channels among which are search engines, organic queries, social networks, referral programs, paid context.
If you’re attentive enough then with the help of SimilarWeb you’ll be able to find out which websites contain links to the competitor’s website. It will help you to realize which websites can be used for placing your salon’s ads.