When it comes to business success, all salon owners consider it to be quite different things. Some of them would like to have as many clients as possible while others - to be mentioned in a popular magazine or open multiple locations. Client retention and profit are good but what are the other things that will make your salon succeed? Keep on reading and find it out!
Develop a retail strategy. Train your stylists to properly work with the products they use, to mention them in conversations with their clients. Your desk receptionist should do the same.
Create a good online presence. Nowadays we can’t imagine a beauty salon without a website or several social media accounts. Make sure that yours are really user-friendly and beautifully designed at the same time.
Find out what niche you occupy. What are the key products or services of your salon? Maybe you have amazing colorists or work only with organic products? Make sure that you target the right clients.
Develop long-term loyal relationships with your clients. Never forget that clients are the force that makes your salon work and develop. Be sure to treat them professionally and nicely, so that they come back to your salon again and again!