Researches show that it’s much easier to retain a customer rather than get a new one, which can be really difficult sometimes. How can you literally keep the customer interested and engaged? How can you satisfy his needs and use the newest beauty industry trends at the same time? Check out our article in order to find it out! 1. Improve customer serviceMake sure that you interact with your customer before, during, and after the procedure. Make sure that the customer feels comfortable. Providing poor-quality services is strictly unacceptable! In many cases, customers are intolerable to rudeness and negligence of salon workers. 2. Customize customer experienceEach customer wants to feel special and valued. He wants to know that your salon cares about him. Forget about generic emails! Use data that you have received from the customer during his previous salon visits, for example, his favorite products, procedures, or his personal hair issues. While offering any new product or procedure refer to things that you already know! 3. Reward loyaltyIf you have loyal customers (we sure you do), provide them some special discounts. Satisfied customers are more likely to recommend a beauty salon to their friends and relatives, thus increasing your popularity!