A keratin service is one of the highest-ticket appointments in your salon. Many stylists still let clients leave without the aftercare that protects that result. A simple retail aftercare recommendation can raise the average ticket by up to 30%.
Why aftercare retail works
- Clients trust you: they just paid for a premium service and want it to last.
- Better results = rebooking: correct home care extends smoothness, so clients come back satisfied instead of blaming the treatment.
- Margin: retail needs no chair time. It's profit on top of service revenue.
Back-bar and retail from one system
Use the same line at the bowl and on the shelf so the client experiences the product before buying it. The Brasil Cacau Thermal Reconstruction 1000 ml covers your back-bar volume, and the 300 ml set is the right size for clients to take home.
A 60-second consultation script
- While finishing: "Your results depend on how you wash for the next few weeks."
- Show the product you used and explain sulfate-free washing.
- Give a clear plan: wash 2–3× weekly, mask once a week.
- Book the next appointment at checkout.
Track it
Measure the retail attach rate (keratin tickets with retail ÷ all keratin tickets). Aim for 40%+ and reward the team for it.
Need help setting up your back-bar? Explore the Brasil Cacau Reconstruction Kit and our technology guide.