A lot of salon stylists offer us to change our look: women with straight hair prefer perms, and women with curly hair are fans of hair straightening. This procedure is quite new, but has already gained great popularity among ladies who dream of Hollywood straight and shiny curls. However, why is hair straightening so popular among salon clients nowadays? Let’s find it out together in this article!
- it’s beautiful and trendy. Just have a look: Kim Kardashian, Bella Hadid, Kylie Jenner, Dua Lipa… Almost all fashionistas and Insta divas of XXI century have straight hair that perfectly accentuates their facial features and vivid hair color. Sleek hair is a massive trend and we can’t deny it!
- it’s practical. If you have straight hair, you don’t even have to style it, as mirror shiny sleek locks look beautiful the way they are. Who wants to waste extra time (and money!) on styling?
- it’s beneficial. If we mean keratin hair straightening just like Brasil Cacau, it has several undeniable advantages. The Brazil Cacau keratin straightening procedure is the most innovative and effective treatment in the sphere of hair structure restoration with a smoothing effect. The composition restores and strengthens hair, increasing its strength and elasticity. An additional protective layer eliminates static electricity and smoothes hair cuticles.