News

Porosity and Elasticity Testing: The 5-Minute Pre-Keratin Diagnosis

Porosity and Elasticity Testing: The 5-Minute P...

Two quick tests before every keratin or reconstruction service help you pick the right protocol, avoid breakage and keep clients coming back.

Porosity and Elasticity Testing: The 5-Minute P...

Two quick tests before every keratin or reconstruction service help you pick the right protocol, avoid breakage and keep clients coming back.

Cacao in Professional Keratin: What It Does for the Hair Fiber

Cacao in Professional Keratin: What It Does for...

Why cacao shows up in professional keratin formulas, what it does for the hair fiber, and why clients get smooth results that still look natural.

Cacao in Professional Keratin: What It Does for...

Why cacao shows up in professional keratin formulas, what it does for the hair fiber, and why clients get smooth results that still look natural.

Professional Spotlight: Building Loyalty with Keratin Clients

Professional Spotlight: Building Loyalty with K...

How stylists turn one-time keratin clients into loyal regulars — and grow Q4 revenue.

Professional Spotlight: Building Loyalty with K...

How stylists turn one-time keratin clients into loyal regulars — and grow Q4 revenue.

Salon Holiday Prep: Stocking Up on Step 2 Keratin 1L

Salon Holiday Prep: Stocking Up on Step 2 Kerat...

Q4 is knocking. Here is how to calculate your Step 2 keratin needs, when to order, and how to protect your busiest quarter from running out of stock.

Salon Holiday Prep: Stocking Up on Step 2 Kerat...

Q4 is knocking. Here is how to calculate your Step 2 keratin needs, when to order, and how to protect your busiest quarter from running out of stock.

Fall Event Season: Why Clients Need Keratin Now

Fall Event Season: Why Clients Need Keratin Now

October through December is the densest event stretch of the year. Here is how to book keratin services now and protect your fourth-quarter revenue.

Fall Event Season: Why Clients Need Keratin Now

October through December is the densest event stretch of the year. Here is how to book keratin services now and protect your fourth-quarter revenue.

Hispanic Heritage Month: How to Serve Diverse Hair Textures

Hispanic Heritage Month: How to Serve Diverse H...

A stylist's guide to consulting, dosing and pricing keratin services across curly, coily, colored and resistant hair textures.

Hispanic Heritage Month: How to Serve Diverse H...

A stylist's guide to consulting, dosing and pricing keratin services across curly, coily, colored and resistant hair textures.