Attracting new clients to a beauty salon — this is one of the essential goals of any salon owner. However, we live in age when it’s not hard to do it — just check out our essential tips in this article!
1. If you effectively use such social media platforms as Instagram, Facebook, Twitter, it can both increase the engagement of users with your salon and attract many new customers. Pay attention to your content. It should be consistent and interesting both for your potential and already existing customers.
2. Having a nice and informative website will allow you to attract new customers and make their first experience in your salon amazing. Make your content clear and short. Don’t post excessively long articles. Provide essential information about your salon, services, brands with which you work, etc.
3. Influencers! They will help you even on a barter basis. Find local influencers and talk to them, so they can promote your beauty salon, attracting new clients.
4. Be creative in terms of advertising!
What kind of advertising materials do you usually see? Flyers, Internet advertising, regular partnership offers, contests, promotions, discounts, etc. People are already used to all these things and don’t find them appealing anymore… Your ads can have a more beautiful and expensive design, you can write fewer words in order for your offer to be better memorized by customers.