After the coronavirus pandemic, beauty salon owners may have a very small advertising and promotional budget. On the other hand, every dollar invested in marketing can make a profit if you have a plan! In this article, we’ll give you several ideas for inexpensive salon promotion!
1. ENCOURAGE CUSTOMERS TO LEAVE FEEDBACK. Reviews help potential customers evaluate the quality of services based on what those who have already used them say. According to research, 85% of consumers trust reviews as much as if they received a recommendation from a friend.
2. WELCOME NEW CUSTOMERS BY EMAIL. Find out e-mails of new customers. Later on, you’ll be able to collect a lot of information in the database: client’s gender, age, what services they prefer, birthdate. After the first visit, send a client a welcome email. Besides, give them a discount coupon for the next visit.
3. USE CONTEXTUAL ADVERTISING IN GOOGLE. It may seem a more complicated option than all of the above, but you can find the ”hottest” clients in search engines, and they are looking for your services right now! Contextual advertising allows you to focus on these people. They already know what they need, but they may not know about your salon yet. This means that you can attract new customers, while you only pay when people click on the ad.