Clear, Confident Answers Every Stylist Should Know
Introduction: Keratin Treatments Raise Questions—You Need the Right Answers
Whether you're new to offering keratin services or have years of experience, you’ve likely heard the same questions from curious or hesitant clients.
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Will it make my hair straight?
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Is it safe for color-treated hair?
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How long will it last?
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What’s the difference between keratin and a relaxer?
As a stylist, how you answer these questions can build trust, improve bookings, and strengthen your expertise. This article covers the most frequently asked keratin questions—along with clear, professional answers, tailored for clients and backed by science.
1. Will a Keratin Treatment Make My Hair Straight?
Short answer: Not necessarily.
Keratin is not a chemical straightener. It doesn’t break the internal bonds of the hair like relaxers do. Instead, it smooths and softens texture by infusing the hair with protein and sealing the cuticle.
The final result depends on:
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Hair type and texture
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Formula used
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Heat level and number of flat iron passes
With Brasil Cacau, stylists can adjust the outcome—from curl-preserving frizz control to a sleeker, straighter finish.
2. How Long Does It Last?
Answer: Typically 3 to 6 months, with proper care.
Longevity depends on:
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Hair porosity
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Frequency of washing
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Aftercare routine (sulfate-free shampoo is essential)
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Client’s lifestyle (chlorine, heat styling, etc.)
Brasil Cacau’s formula offers long-lasting smoothing, especially when paired with its aftercare line. The treatment also has a cumulative effect—results improve with repeated use.
3. Is It Safe for Color-Treated or Bleached Hair?
Answer: Yes—with the right product.
Many keratin systems (especially older ones) contained harsh ingredients that could dull color or weaken pre-lightened hair. But modern, professional-grade treatments like Brasil Cacau are formulated to be gentle and color-safe.
Pro tip: Apply keratin after color, with a 3–5 day gap, to help seal pigment and extend vibrancy.
4. Can It Be Used on Curly or Afro-Textured Hair?
Answer: Absolutely.
Keratin is especially beneficial for curly, coily, or frizz-prone textures. It improves manageability, reduces bulk, and strengthens fragile strands. The treatment doesn’t erase curl—unless that’s the goal.
Brasil Cacau allows for curl customization based on flat iron temperature and number of passes, making it ideal for Type 2A to 4C hair.
5. Is It the Same as a Relaxer or Straightening System?
Answer: No.
Relaxers permanently alter the hair’s structure by breaking disulfide bonds. Keratin treatments are semi-permanent and work by smoothing the cuticle with protein and heat.
Keratin also improves hair health over time, while relaxers can weaken it. This makes keratin a more versatile and restorative option.
6. Can Clients Wash or Style Their Hair Right After the Treatment?
Answer: With Brasil Cacau—yes.
Unlike some systems that require a 72-hour waiting period, Brasil Cacau allows clients to wash, tie, or style their hair on the same day. That’s a major selling point for clients with active schedules.
7. What Products Should Clients Use After the Treatment?
Answer: Always sulfate- and salt-free products.
Regular shampoos can strip the keratin and shorten the treatment’s life. Recommend a keratin-safe home care system—ideally from the same brand.
Brasil Cacau offers a complete aftercare line, specifically designed to maintain smoothness, moisture, and shine.
8. Can Pregnant or Breastfeeding Clients Do Keratin?
Answer: Always advise caution.
Although Brasil Cacau is formaldehyde-free and safe for salon use, it’s best to consult a doctor before applying any treatment during pregnancy or breastfeeding. It’s a safety-first conversation, not a sales pitch.
9. Can Men Get Keratin Treatments Too?
Answer: Definitely.
Men with medium to long hair or textured styles benefit from frizz control and easier styling just as much as women. Promote the treatment to male clients as a low-maintenance grooming solution.
Conclusion: Be the Expert Your Clients Trust
Clients will always have questions—but when you answer with clarity and confidence, you reinforce your authority and increase conversions.
With modern systems like Brasil Cacau, you can offer not just smoother hair—but smarter service that’s tailored, safe, and deeply restorative.
The more you educate, the more clients book.