As a salon owner, you know that increasing clients’ loyalty should be an integral part of your marketing strategy. Clients with a high level of loyalty to your salon can be very profitable if you make them loyal in the right way! How can you do it and how can you make your clients literally stay forever? Check this article and find it out!First of all, you have to understand what your clients want. Find out the most popular procedure that you offer. Is this your most financially beneficial treatment? After answering these questions you should understand what’s more important to you - either to increase money spent by a client per visit or to encourage a client to visit your salon oftener.Imagine that you are a client. What would you choose – a 10% discount for the next visit or a free procedure? Of course, a free procedure! Then why not offer a free service on a client’s 6th visit to your salon? It should be something that won’t cost you much but will show your care to the client, for example, a free hand massage or a free hair wash and blow-dry.Selling products in the salon can sometimes be a hard task because people tend to buy more from different online stores. However, you can boost sales by offering discounts on products for particular types of clients e.g. students or retired people.