Why Frizz Gets Worse in July — and How to Fix It Fast
Summer Humidity, UV, and Heat: Your Game Plan for Smoother Hair
Introduction: July Is Frizz Season — and It’s Not a Coincidence
If your clients say their hair is at its worst in July, they’re not imagining it. Between soaring humidity, intense UV exposure, heat styling, and summer activities like swimming, July is peak stress season for hair fiber — especially for dry, textured, or previously processed strands.
Luckily, you can fight frizz at the source with smart, professional-grade solutions and science-based care. Here's why frizz skyrockets this time of year — and how to fix it fast with precision and results.
1. July = Maximum Moisture in the Air
Humidity is highest in mid-summer. In July, most regions experience rising dew points, which means more moisture in the air — and that spells disaster for hair with open or damaged cuticles.
What happens:
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Hair swells as it absorbs water
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Hydrogen bonds in the hair shaft are broken
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Texture becomes unpredictable
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Volume increases where it’s not wanted
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Cuticles lift, creating the “halo frizz” effect
2. Heat Styling + UV = Weakened Hair Structure
In summer, many clients use hot tools daily to “fight” the frizz — which only worsens it. Add sun exposure, and you’ve got a recipe for:
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Keratin breakdown
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Dehydration of the cortex
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Loss of elasticity
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Surface roughness and fading of color
By July, most hair is overstyled and underprotected — exactly when humidity hits hardest.
3. Pool + Saltwater = Frizz Multiplier
Chlorine and salt strip away the natural lipid barrier and throw the hair’s pH off balance. This leaves the strand more porous, more dry, and far more frizz-prone. If a client is swimming without sealing or treating their hair, they’re basically amplifying July damage.
4. The Fastest Way to Fix July Frizz: Rebuild + Seal
Brasil Cacau Thermal Reconstruction is specifically designed to fix all of the above — in one professional service.
How it works:
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Deep-cleansing shampoo opens the cuticle and removes buildup
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The keratin-rich formula fills in weak, porous areas of the hair shaft
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Heat seals the cuticle tight, creating a protective barrier
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The result: smooth, frizz-resistant hair for up to 3–4 months
This is not just surface-level smoothing — it’s internal strengthening plus external sealing. That’s the only formula that truly works mid-summer.
5. What to Recommend When Clients Can’t Book Yet
Sometimes a client can’t get in right away — but their hair still needs help now. Here’s what to suggest for a quick fix at home:
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Brasil Cacau Deep Conditioning Mask once a week
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Sulfate-free shampoo to avoid stripping keratin or moisture
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Blow-drying with cool or medium heat to reduce swelling
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Avoiding dry brushing — use detangling sprays and wide-tooth combs
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Always finishing with an anti-humidity spray or lightweight serum
These tips buy time — but for long-term frizz control, keratin is still the most effective strategy.
Conclusion: July Frizz Is Real — and Preventable
The combination of humidity, heat, styling, UV exposure, and travel stress makes July the toughest month for hair — especially for textured, colored, or untreated hair. But with a professional approach and Brasil Cacau’s keratin-based system, you can rebuild, seal, and protect your clients' hair fast.
Don’t treat the symptom — solve the structure.
Frizz isn’t a summer curse. It’s a call for better care.
