How to Fill Your Books and Maximize Profits This Season
Introduction: Summer Is Prime Time for Keratin—Are You Ready?
As temperatures rise, so does the demand for frizz-free, manageable hair. Keratin smoothing treatments are among the most requested services in late spring and early summer, especially for clients who want to fight humidity, reduce styling time during vacations, or simply feel more polished in the heat.
But to fully capitalize on the seasonal spike, marketing needs to begin before summer starts. Strategic promotion in April, May, and early June ensures your schedule stays full and your services are top of mind.
Here are five expert-backed ways to effectively market your keratin treatments before the summer rush hits.
1. Launch a Limited-Time “Summer Smooth” Offer
Why it works:
Clients respond to urgency. A well-timed, limited promotion can push those who’ve been “thinking about it” to finally book.
How to execute:
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Create a Spring-to-Summer Smoothing Special valid for 2–3 weeks only
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Offer a value-add rather than a deep discount (e.g., free deep conditioning or aftercare sample with service)
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Use seasonal language: “Fight the frizz before the heat hits!” or “Smooth hair that lasts through summer vacations”
Pro tip: Promote premium systems like Brasil Cacau, which deliver long-lasting results and are safe for a wide range of hair types, for maximum trust and conversion.
2. Use Before & After Campaigns on Social Media
Why it works:
Visual proof builds desire. Before-and-after posts create instant impact, especially when highlighting real, local clients.
How to execute:
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Post side-by-side comparisons with clean lighting and minimal editing
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Use captions that highlight benefits: “This keratin treatment cut her styling time in half—and she’s beach-ready for months”
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Include testimonials or client quotes if possible
Bonus idea: Create a pinned highlight or a Reel series called “Keratin Diaries” to showcase transformations weekly.
3. Target Existing Clients with Email or Text Blasts
Why it works:
Your current clients already trust you—they just need a nudge. Direct communication is more effective than social posts alone.
How to execute:
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Send a clear, well-timed message like:
“Planning summer travel? Now’s the time to book your keratin smoothing treatment—before the seasonal rush.” -
Include a booking link and a clear call to action
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Mention how long results last (3–6 months with systems like Brasil Cacau) to position it as a smart, low-maintenance investment
Keep it short, visual, and to the point. Don’t rely on generic newsletters—make it personal and seasonal.
4. Partner with Influencers or Local Beauty Bloggers
Why it works:
Word of mouth and social proof are still the most trusted forms of advertising—especially when they come from someone your audience already follows.
How to execute:
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Offer a complimentary keratin treatment to a local beauty influencer in exchange for a video testimonial, Reel, or blog post
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Choose someone with a curly or frizzy hair type for maximum impact
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Ask them to document the before, during, and after experience, and to explain the benefits they notice in the weeks that follow
Make sure they tag your salon and mention the specific keratin system you use, such as Brasil Cacau, to reinforce your expertise.
5. Educate Through Shortform Video Content
Why it works:
Many clients still don’t fully understand what keratin is. Video content that explains it clearly builds trust and drives bookings.
How to execute:
Film short, educational clips covering:
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“Who is keratin good for?”
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“What makes Brasil Cacau different from traditional straightening?”
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“Can you keep curls with keratin?”
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“How long does it last and how do I maintain it?”
Use Instagram Reels, TikTok, and even Pinterest video pins. Keep videos under 60 seconds, with captions and clear visuals.
Add a strong CTA: “Ready to smooth it out before summer? DM to book or tap the link in bio.”
Conclusion: Preparation Is Everything
Waiting until June to promote keratin is too late. The most successful stylists treat seasonal services like a campaign, not a casual offer. By building early buzz, using client visuals, and educating your audience, you’ll stay fully booked—not scrambling to fill last-minute gaps.
And remember: high-performance, salon-grade systems like Brasil Cacau give you the confidence to promote aggressively, knowing you’ll deliver results clients love.