Attracting New Clients to Your Salon
Attracting new clients is one of the fundamental tasks of every salon owner. In order to do this, you have to develop a certain strategy that will work perfectly for your salon. What are the ways of successful clients’ attracting? Keep on reading and find it out!
1. Social media. You have to increase the awareness to a big auditory. What’s the easiest and cheapest way to do it? Of course, using social media! You can become an interesting account either because of your useful tips and valuable haircare recommendations or because you offer a tempting discount for the repost!
2. Join up a local business. This business should operate in another area, for example, it can be women clothing shop. You can promote each other and only benefit!
3. Establish a friend scheme. One more super cheap way of attracting new clients is urging them to bring their friend to your salon in return for a nice free service or a discount. Recommendations always work very well because people won’t likely bring their closest ones to the bad salon.
4. Target the special audience. Of course, your target audience is women but there are certain groups of women with their particular way of life and needs. What if you offer a special discount to all young moms or students? It’s a great way to attract people who had no idea that your salon even exists!