We are truly happy for you if you have guts and courage to start your beauty business which, in many cases, can be pretty hard and competitive. However, have you already come up with the idea of your salon? Have you decided on its signature things? By the way, it’s super important.If we look at the salon market today, we will see the following picture: the majority of beauty industry enterprises have a blurred positioning. Such salons barely differ from each other, providing standard services. Besides, they are often characterized by incomprehensible pricing.Despite the beliefs of marketers, a beautiful design and the name of the salon does not mean at all that it will be successful! The correct algorithm of salon’s owner actions should be like this: - first come up with the idea for a beauty salon - then the idea should be transformed into a business model and adapted to the realities of the beauty market in your region (product portfolio, activity technology, positioning, personnel) and only then you can take on the name, visualization and promotion. The algorithm for transforming an idea for a beauty salon into a profitable business model looks like this: - Vision - Mission - Values - Positioning - Technology - PromotionRemember that in order for the beauty salon to be profitable, it must solve some actual needs of people and be competently implemented technologically.