Educating Clients: What to Tell Them Before, During, and After Treatment

Educating Clients: What to Tell Them Before, During, and After Treatment

Turn First-Time Clients Into Loyal Ones Through Clarity and Care

Introduction: Great Results Start with Great Communication

The Brasil Cacau Keratin Treatment delivers transformative results—smoother, shinier, frizz-free hair that lasts. But even the best keratin system depends on more than application technique. Client education is essential for setting expectations, preventing confusion, and protecting results.

When clients know what to expect before, understand the process during, and follow the right care routine after, they become more satisfied, more trusting, and more likely to return.

This guide breaks down what to communicate at every stage of the treatment journey—so your clients feel confident, informed, and cared for.

1. Before Treatment: Set Expectations, Build Trust

This is your moment to establish authority and guide the experience from the start.

What to cover in the consultation:

  • What the treatment does:
    Brasil Cacau smooths and strengthens, reduces frizz, and improves shine—it’s not a chemical relaxer and doesn’t permanently straighten hair.

  • What to expect based on their hair type:
    Clients with wavy or curly hair will still have natural movement, just softer and more manageable. Thick, coarse hair will see more dramatic smoothing.

  • Color services and timing:
    If coloring, advise doing it 3–5 days before keratin. Never on the same day.

  • Scalp health check:
    Ask about sensitivities or allergies. Perform a patch test if needed.

  • How long results will last:
    With proper care, 2–4 months. Cumulative benefits with repeat sessions.

Bonus:

Send a digital pre-visit guide or checklist with do’s and don’ts. This adds professionalism and reduces confusion on appointment day.

2. During Treatment: Narrate the Process & Reassure

Even if the client has had keratin before, explaining each step builds comfort and trust.

What to explain:

  • Why you're using Anti-Residue Shampoo:
    “This deep-cleansing step opens the hair cuticle so the keratin can penetrate.”

  • Why the product is applied close to, but not on the scalp:
    “We’re avoiding irritation and ensuring even distribution.”

  • What the heat does:
    “The flat iron activates the keratin and seals the hair shaft, locking in smoothness and shine.”

  • That a slight scent or steam is normal:
    Especially with a professional formula like Brasil Cacau, which is free from harsh chemicals—clients may still notice mild steam, which is part of the process.

  • How long it will take:
    Typically 2–3 hours, depending on length and thickness.

Throughout the treatment, check in with the client about temperature and comfort.

3. After Treatment: Teach the Aftercare = Protect the Results

Post-treatment care determines how long the client enjoys the results.

Key things to communicate:

  • Washing schedule:
    Brasil Cacau allows same-day washing, but it’s best to wait 24 hours for optimal results.

  • Product recommendations:
    Use sulfate- and salt-free shampoo and conditioner, ideally from the Brasil Cacau Home Care line. Regular products can strip the keratin prematurely.

  • Styling tips:
    Blow-drying after washing helps reactivate smoothness. Avoid overloading the hair with heavy oils or silicone products.

  • What to avoid:
    Chlorine, saltwater, tight hairstyles, and frequent washing will reduce longevity.

  • Maintenance frequency:
    Suggest a refresh every 3–4 months for best cumulative effects.

Bonus Tip:

Give your clients a printed or emailed aftercare card. It not only reinforces your expertise but helps them feel supported between visits.

4. Pro Move: Offer Follow-Up Communication

Going the extra mile post-service shows professionalism and keeps you top of mind.

How to follow up:

  • Send a check-in message 3–5 days after the appointment:
    “Hi [Client Name], just checking in! How’s your hair feeling after the treatment? Let me know if you have any questions!”

  • Recommend when to rebook:
    Offer a pre-booking option at checkout or via email 2.5 months later.

  • Create a saved WhatsApp or SMS reply with care tips to send instantly after appointments.

Conclusion: Education Converts One-Time Clients Into Lifelong Fans

Brasil Cacau delivers powerful, visible results—but what builds loyalty is your ability to educate with clarity and care. When clients understand the treatment, feel included in the process, and know how to maintain their results, they trust you more—and keep coming back.

Smooth communication = smooth hair.
And that’s what expert keratin service is all about.

Back to blog