Gift or discount? What is better for a beauty salon?
Who doesn’t like a discount? It’s a perfect chance to get the favorite procedure at a favorable price, which is always very nice. However, we know people who prefer gifts over discounts. What is better: a gift or a discount? Let’s find it out!
Both things have their pros and cons. People get used to discounts and after the discount period is over, they don’t want to pay the full price for the procedure as they got used to the lower one. However, buying gifts, such as shampoos, hair combs or other things can be pretty pricey, especially considering the current economic situation.
In the case of gifts, you may always mix them in order to surprise the customer every time he visits your salon. Today he receives a hair mask, and the next visit you will give him a nice hairband, for example. It’s always amusing.
Discounts are much more universal. There is no risk that you will give a person something that he doesn’t need, because not every client will truly enjoy the gift, which is fine. Each person uses a discount and we don’t know any people who will mind the lower price.
All in all, it’s up to you to decide what is better. Analyze your audience and financial opportunities, so it will be easier for you to make the right decision.