Which brands and products should you choose for your salon? This question is relevant both for beauty salons that have just opened, and for those that have been on the market for a long time and have decided to change their brand. Check out this article in order to find working tips on how to choose the right products!
1. Be sure to monitor the market in the area where the beauty salon is located. You can use a simple trick and just call your competitors using what is called “industrial espionage” (don’t take this phrase way too serous, ok?)). You can say something like: “I moved to your area, so I’m looking for a new hair salon. Could you tell me what kind of cosmetics do you use?“ Or else you can get a price list for services: the brand of products is also often stated there.
2. Identify the needs of your customers. It’s always important for them that the service is provided with high quality, and the price corresponds to the quality of the stated brand. Choose brands according to what your clients want.
3. Visit several professional beauty fairs. If you live in a large city, then it’s better to visit as many of them as possible. It’s a perfect opportunity to compare several brands and their offers as well as to find some interesting new brands you didn’t know before.
4. Review the websites of manufacturers and suppliers and check out the reviews of cosmetics on professional websites. For example, on our website, you can find all information about Brasil Cacau which is the core product line of Cadiveu professional series. Many women across the globe trust this brand and choose this product line as an ultimate haircare treatment. Considering the fact that Brasil Cacau is super famous and has a high quality, your beauty salon will become even more reputable because of cooperation with such a trusted brand.