Timing, Technique, and Best Practices for Flawless Results
Introduction: Smooth + Color? Yes, But Do It Right
For clients who want it all—sleek, frizz-free hair and vibrant color—offering both keratin and color services is a must. But doing them together requires expertise. If timed or applied incorrectly, keratin treatments can fade color, disrupt tone, or even weaken hair that’s already chemically processed.
The good news? When performed strategically, combining color and BR Keratine’s Brasil Cacau system not only delivers stunning results—it can actually improve the longevity and condition of colored hair.
Here’s how to safely and effectively combine BR Keratine with hair coloring for maximum client satisfaction and long-term results.
1. Understand the Core Difference: Keratin Repairs, Color Alters
Color services open the hair cuticle to deposit pigment.
Keratin treatments, like BR Keratine’s Thermal Reconstruction, seal and smooth the cuticle.
Doing these in the wrong order can undo each other’s effects.
General Rule:
Color first, keratin second
(but with the right technique and timing—more on that below)
2. When to Color Before Keratin
Ideal for:
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Permanent or semi-permanent color
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Grey coverage
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Highlight and single-process clients
Why it works:
Color lifts or deposits pigment, then BR Keratine seals the hair shaft—locking in the color and adding shine.
What to keep in mind:
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Wait 3–5 days after coloring before applying keratin to allow pigment to stabilize
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Choose a color slightly more intense than desired (keratin may slightly soften the tone)
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Use low-ammonia or ammonia-free color formulas when possible to reduce stress on the hair
Pro Tip:
If using Brasil Cacau, its acidic pH will help restore balance to hair after coloring, preventing porosity and keeping tone fresh.
3. When to Color After Keratin (and When Not To)
In general, applying color after keratin isn’t recommended unless:
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The client wants a gloss, toner, or deposit-only refresh
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The color is applied at least 2 weeks after the keratin treatment
Why? Because keratin seals the cuticle, making it harder for pigment to penetrate. Applying color too soon after keratin can lead to uneven or patchy results.
Best approach:
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Wait 14 days after keratin before coloring
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Use demi-permanent or gloss formulas only
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Avoid lifting or bleaching hair post-keratin
4. What About Blondes and Highlights?
Blonde and pre-lightened clients are more sensitive to both chemical stress and color tone shifts.
Tips:
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Perform lightening services at least 1 week before applying keratin
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If toning after keratin, wait 2 weeks, and use non-ammonia-based toners only
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Opt for BR Keratine’s Blonde Bondox line when available—it’s specifically formulated for color-treated, blonde, and highlighted hair
5. Use the Right Products for Maintenance
Combining color and keratin means aftercare is non-negotiable. Clients must avoid sulfates, high pH shampoos, and harsh styling products.
Recommend:
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Sulfate- and salt-free shampoo and conditioner
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Color-safe and keratin-safe masks (ideally from the same BR Keratine system)
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Heat protection when styling
Offer take-home kits with each combo service—it boosts retail revenue and ensures your results last longer.
6. Communicate Clearly with Clients
Many clients assume they can book a color and keratin service on the same day—or in any order. Avoid disappointment or damage by educating them.
How to communicate:
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Include a “Keratin + Color Timing Guide” in your FAQ or booking page
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During consultation, explain the importance of sequencing and post-care
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Use visuals or before/after reels to show how correct timing leads to better results
A well-informed client = a happy, loyal one.
Conclusion: Great Color + Smooth Hair—Yes, You Can Have Both
Combining BR Keratine treatments with color services requires planning and precision—but the payoff is worth it. When done correctly, you’re not just delivering beauty, you’re building trust.
Follow the science:
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Color first, keratin after
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Leave space between services
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Use the right formulas for tone and texture
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Reinforce with proper aftercare
With Brasil Cacau’s premium formulas and your professional knowledge, clients get the best of both worlds: vibrant, glossy color and strong, frizz-free hair that lasts.