How to open a salon in an unprofitable area?
Of course, each business owner wants his business to develop in a profitable area, the city center is a dream location for sure. However, in the majority of cases, it’s impossible to start a business in such areas because the rent is super expensive. What can you do if you can only start your beauty salon in an unprofitable area? Check out this article and find it out!
Even unprofitable areas have their local beauty salons, the difference is that they have fewer clients, however, the competition is still pretty tough. First of all, find out who will be your perfect clients. Check out the demographics and ages of your potential clients. Besides, find out what your competitors offer. Marketing research is always a great idea but in this case, it can be called even brilliant! Remember that opening a luxurious beauty salon with high prices isn’t a good idea if you do it somewhere in the outskirts of the city.
Next, decide how you will attract your clients. Will it be lower prices, new services, or something else? Remember that you have to give your potential clients as many reasons to visit your salon as possible.
By the way, use relevant promotional means! Social media and classic advertising are nice but word of mouth can be even more powerful in unprofitable areas! You can also offer your clients a nice discount on their first visit to your salon. If they like your services, you can surely wait for new clients who will be the friends and relatives of your previous ones!