How to start conquering the salon industry

According to statistics, 9 out of 10 entrepreneurs lose their businesses within five years. Less than 5% manage to take a leading position in the market. Why do you think this is happening? That's right - because of high competition. Today it’s very difficult to find a niche in which there would be no competitors, especially if you want to open a business related to beauty. In this area, you need to be ready to constantly improve to just stay afloat. However, if you want to become successful, you need to put in a lot more effort.
1. Who are your services for? Maybe you work for young mothers who will come to procedures with children, or maybe you want businesswomen to be your clients? Moms, businesswomen, housewives, students: these are all women, but not all of them are your clients. What suits one category if ladies may conflict with the needs of another. Thus, think about who your client is.
2. Why did you open another beauty salon? If you just want to get rich, you are likely to fail just like 90% of entrepreneurs. Money can’t be your ultimate goal! Every successful business has a mission that is not about making money. For example, you want high-quality services to be available to a wider population. This is your mission.
3. Why would a client visit your beauty salon? There are dozens of nice beauty salons in your city, so why should clients choose yours? Every successful beauty salon should have something that distinguishes it from the rest.
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