Make Salon Clients Repeat Customers!
We bet you know the situation when all the new beneficial offers provided by the salon to the new customers aren’t available for existing customers and that’s a pity. The situation when a salon completely forgets about their existing clients while paying too much attention to the existing ones isn’t good at all. In this article, we will tell you how you can appropriately treat your existing clients, keep on reading!
You have to remember that rewarding the clients which have been your customers for some time is a better option than constantly seeking new clients. Salon owners often forget that new clients won’t probably stay long as they only look for a first visit discount.
In order to make even your new clients stay, you have to do the following:
1. Make sure you provide professional consultation to every client. Show a client that you care about his hair issues and are ready to do your best in order to solve them.
2. After the performed procedure, ask your client if he would like to rebook. He will probably answer no and that’s actually fine. Watch how you ask the client for rebooking. You can slightly change your wording in order to make a client come again. For example, “I’ll need to see you in 4 weeks for root dyeing and toning to ensure your beautiful hair color lasts”. Such a sentence sounds more like care than a sales pitch.
3. You can always offer a discount but it doesn’t always work the way you want. Don’t just offer a regular discount, it fügst seem attractive enough. We recommend you offering a free gift if a client books several treatments at once, for example.