Show must go on: the best professional events for keratin treatment distributors

If you’re a beauty retailer or vendor, one of your key tasks is to release you products to as many wholesale buyers as possible. What’s is best way to do it? Of course, to introduce your products at the expos and beauty shows! Check out this article and find some of the best ones!


America’s Beauty Show

According to the official website of the show, on April 15, 16, 17, 2023 will be America's Beauty Show 100 Year Anniversary Show! Annually, America's Beauty Show becomes the focal point to which the professional beauty industry physically comes together for a three-day event. It is an inspirational, educational and life changing experience.


International Salon + Spa Expo

According to, “international Salon + Spa Expo is the largest professional beauty show on the west coast. Licensed professionals, salon and spa owners, students, and industry influencers attend to experience the best the industry has to offer: innovative education, the newest trends, products from the industry's leading brands, and new connections. It is jam-packed with ways to get inspired, express your creativity, and connect”. 


International Beauty Show, New York

According to, it’s the nation’s biggest professionals-only beauty show draws over 23,000 industry members each year. The show features hundreds of high-profile exhibitors and vendors. Professionals will have the opportunity to walk through miles of exhibits and learn unique techniques through invaluable in‐booth demonstrations by some of the top artists in the industry.

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