The history of the origin of Brazilian keratin

You definitely know what keratin straightening is, but have you ever wondered about the history of this procedure? At the moment, this popular procedure acquired lots of myths and rumors. In order to clarify everything a little, let's have a brief look at the history of the appearance and development of the keratin hair treatment.

At the beginning of the 21st century, a new  treatment appeared in Brazil. This was a true haircare revolution, as this procedure could straighten even the most curly and stiff hair. The procedure immediately gained popularity on the market, because the main feature of tropical Brazilian air is that it’s very humid. It means that in this climate, the hair instantly loses all the volume and becomes incredibly fluffy and frizzy. Such a situation has contributed to the emergence of innovative keratin hair treatment

The initially produced composition of keratin treatment contained a large amount of low-grade plant keratin, as well as formaldehyde. The enormous amount of formaldehyde allowed to preserve the effect of keratin straightening up to 1 year! However, the original composition produced much fume and unpleasant odor due to the high content of formaldehyde.

Luckily, nowadays most of the keratin compositions are formaldehyde-free, which makes them safe. One of such treatments is Brasil Cacau. It’s one of the best keratin treatments on the haircare market. Millions of women trust Brasil Cacau and that’s definitely for a reason! The composition restores and strengthens hair by increasing its strength and elasticity, improving the hair structure, saturating the hair with keratin, and covering it with a protective layer of protein.

The second important point is the precious Brasil Cacau ingredients, among which there are amino acids, Cocoa butter, Panthenol, and hydrolized keratin. The amazing effect lasts up to 4 months.

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