Frizz-Free, Glossy Hair — Even on the Hottest, Humidest Days
Summer Hair Shouldn’t Mean Compromise
The sun is out, humidity is high, and your clients want shine that lasts through every sweat, swim, and breeze. But for many, summer brings puffiness, dullness, and frizz — unless they’re armed with the right tools.
That’s where Brasil Cacau steps in. With its professional-grade smoothing and sealing technology, it’s the foundation for a high-shine, low-maintenance summer routine — in the salon and at home.
Here’s your complete strategy for helping clients achieve and maintain radiant, frizz-free hair all summer long.
Step 1: In-Salon Smoothing with Brasil Cacau Thermal Reconstruction
Everything starts with the right base — and there’s no better summer foundation than the full Brasil Cacau keratin treatment.
Why it works:
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Rebuilds internal strength with hydrolyzed keratin
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Seals the cuticle tightly to block humidity
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Delivers up to 12 weeks of frizz protection
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Boosts natural shine with every pass of the flat iron
Pro tip: Offer seasonal keratin packages:
“Book before July 15 and get a free deep mask add-on or mini home-care kit.”
Step 2: Post-Treatment Shine Maintenance at Home
Keratin is only as good as the aftercare. Recommend your clients follow up with:
✅ Brasil Cacau Anti Frizz Shampoo
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Sulfate- and salt-free
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Gently cleanses without stripping the smoothing layer
✅ Brasil Cacau Deep Conditioning Mask
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Cocoa butter + amino acids restore moisture
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Adds immediate softness and gloss
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Ideal 1–2x/week for dry or sun-exposed hair
Style tip:
Let hair air-dry after applying the mask for a soft, beachy finish — or blow-dry for max shine.
Step 3: Weekly Reset with Express Keratin Boosters
Even clients who’ve had the full treatment can benefit from a mid-summer booster. Offer 30–45 min express sessions that refresh shine and seal.
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Focus on the crown, ends, or hairline
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Use lower heat for already-treated hair
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Perfect mid-summer service between full treatments
Bonus: upsell with a home-care mini kit for touch-ups on vacation.
Step 4: Daily Protection from Sun + Styling
Shine fades when hair is exposed to:
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UV rays
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Salt and chlorine
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Rough brushing
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Heat tools with no protection
Recommend a lightweight, leave-in spray with thermal and UV defense — ideally one that smooths, hydrates, and doesn’t weigh the hair down. Pair it with silk scrunchies or a satin scarf to minimize friction.
Step 5: Shine-Optimizing Blow-Dry Routine
Clients don’t need a full blowout every day — but when they do, guide them through the perfect shine-boosting method:
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Towel-blot gently — no rubbing
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Apply heat protectant
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Use a round brush and nozzle for downward tension
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Finish with a cold shot to seal the cuticle
This method reactivates Brasil Cacau’s smoothing layer and locks in gloss with every pass.
Shine Starts with Structure
Summer shine isn’t just surface-level. With the Brasil Cacau system, you’re building shine from the inside out — sealing, smoothing, and strengthening hair to keep it protected and radiant all season long.
Because the best summer hair isn’t effortless — it’s intelligently designed and professionally supported.
