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A keratin treatment is not like getting a short-term hairstyle. The results will last for weeks, sometimes for months, depending on your hair structure and your care. If you want your hair shine longer, follow your stylist’s instructions.

It’s not necessary to wait several days after getting a keratin treatment. You can wash your hair even on the same day, using SLS-free shampoo.

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brasil cacau, brazil cacau, brazil kakau, brazilian blowout, keratin treatment -

Keratin is a treatment that can temporarily smooth your hair by means of application of a special formula. It applied to clean, wet hair and is activated with a flat iron.

The formula covers the hair surface with keratin protein, making your hair look shiny, strong, soft and beautiful. As it was mentioned, it’s a permanent salon service, so your dry, damaged hair can become smooth for about 2-4 months until the formula is gradually washed out.

It should be also noted that this salon service has a cumulative effect, that is, the more often the keratin treatment is used, the stronger the hair becomes.

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beauty salon, client, discounts, hair salon, loyal customers, salon -

Increase the Size of Your Transactions

In fact, increasing transaction size means trying to make customers buy more during their visits. For example, when clients want to have their hair cut, you can advise them to buy a certain shampoo. You may also recommend a conditioner and some other products. Try to find interesting and creative ways to sell extra services and goods. If your customers are always discussing that hot pink lipstick you love to rock, think of setting out a mason jar of lipsticks. Don’t forget, the more of these “extras” your guests buy, the more they are spending during a usual visit — and the more income you’re getting.

Bonuses for Loyal Customers

If you want your customers to purchase more, organize a reward system, provide them with various discounts, sales, extra services. Make your loyal customers understand how much they mean to you. It will definitely maximize your income and customer flow.

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beauty salon, hair salon, hairstylist, salon business -

Do you want to be unstoppable in this industry? Accomplish more goals? Set bigger ones? Achieve the impossible? If your answer is YES, I listed 3 major things you must do to be unstoppable as a stylist:


As simple as this may sound, many stylist struggles with the direction of their career. Some stylists are easily swayed by others opinions, ideas or experiences to determine their outcome. In order to avoid frustration, regret and doubt, you must be very specific about your goals and aspirations.


Struggling is a sign of resilience. Never forget that. When you are working hard to establish your name, brand and business, you have to condition yourself for the best. Conditioning yourself requires some struggling, setbacks and disappointments. However, if you can work through it, stay focus and keep grinding you will amaze yourself. When people say you have to work smart, not harder, I say you can do both and get way ahead. Remember the goal is to be unstoppable no matter what.


Be repetitive with your small daily goals. Let your goals wake you up and your accomplishments put you to sleep.” The key is making everyday count and being relentless to get it done. Take 10 minutes every morning to remind yourself about how great you are and how amazing you are becoming. Become proactive about your purpose and your consistency will become your lifestyle.

If you apply just these (3) Essential things to your everyday life, opportunities will open up like never before.

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campaign, clients, hair salon, hairstylist, referral, salon business -

We are going to break down these 3 core elements to growing a fabulous referral business. At every stage of growing your business, you must apply an active strategy to create more business.

Ask For Referrals Online

One of the best ways to bring your business to an all-time high is by simply asking. We must be willing to extend ourselves behind the chair and ask for more business. A social media post: “Like my work? I’m looking to add more amazing clients to my list. Know of anyone? Send them my way and I will personally gift you with a service of your choice.”

Send a referral letter via email to your existing clients.

A letter with an expression of gratitude and appreciation of your clients business is a great way to open up the email. Next would be and note that you are looking for more clients, like your existing and if would be an honor to service their family, friends and coworkers. Be specific and consistent.

Offer a Time-Bound Referral Bonus

Clients sometimes forget that you have a referral campaign running. Make your referral campaign time-sensitive by putting an end-date to receive a bonus or gift if they refer someone to you. In this time-sensitive process, clients will think about a few people within moments that could use your service.

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